By now, it has been fully established that big data is much more than just a buzzword, which was thought once by a lot of people. Instead, it’s probably the biggest asset that businesses may ever have. In order to leverage big data, businesses need to have robust strategies in place for handling massive volumes of data. And this is exactly where big data analytics tools come into the picture. They help businesses to identify trends, point out patterns and derive many valuable insights that can be used by decision-makers to make informed business decisions.