What Are Real-life Examples Of The Application Of Big Data Analytics?

These days, as the world is getting more and more connected through different types of digital devices, a massive volume of data is getting emanated from a huge number of digital sources. Businesses and organizations from across the globe are leveraging the power of this data and putting it to their advantages. Big data analytics is performed to identify correlations, hidden patterns, and to derive actionable insights that can help businesses make informed decisions.