Undoubtedly, you’ve observed the massive buzz going around machine learning since last few years. While a lot of venture investments are being made, conferences are being organized on how to leverage the power of this technology, small businesses too can get benefitted by using machine learning. In this post, we’re going to explore some of the most common ways through which machine learning to gain profit.
Targeting the audience
These days, one of the biggest problems experienced by businesses is that they fail to capture the attention of common people. The problem lies in the fact that advertisements often don’t connect with the audience. If you too are experiencing this issue, implementation of machine learning can help you sail through. You can use computer speech and vision to obtain valuable insights about your audience and use that information to create more targeted ads that result in more engagements which mean more profit.
Personalized customer service
Quality of customer service can make or break a business. With the help of machine learning tools and technologies, it’s now possible to combine years of data pertaining to customer services and merge it with NLP technology. The natural language processing algorithms make interactions with customers more personalized by leveraging data. Each and every customer receives the most useful answers to their queries, which greatly increases the quality quotient of customer service. Additionally, the technology reduces the need for heavy investment that results in reduced customer servicing costs.
Personalize product recommendations
If you’re into e-commerce environment, then you probably know that the customers like to have personalized product recommendations delivered to them. For them, it improves their overall shopping experience and for you, it brings a new opportunity to sell more products. By leveraging the power of predictive analysis and machine learning, you can look beyond what the consumers searching for and try to connect those dots on what they most likely want. Matching customers to specific products or services will increase the chances of more conversions and thus, more profit.
Dynamic pricing
Change of pricing based on the level of demand or a need can bring a good opportunity to increase your revenue stream. For instance, Uber uses machine learning to create dynamic prices. It uses the technology to optimize the ride-sharing aspect and to minimize wait time. It can temporarily change pricing in an area to obtain a higher revenue stream and can lower rates where the demand is much lower. Machine learning can utilize available data to predict areas where demand may occur, which you can leverage to attract more customers, increasing your bottom line.
Final Thoughts
These days, businesses are capturing data from a huge number of sources and with the help of machine learning tools and technologies, they’re becoming able to develop a better brand exposure to obtain successful outcomes. Machine learning has already started impacting almost every part of the business domain. So, it’d be wise to integrate this technology with your existing technologies to improve profit.
